https://www.williefitzgerald.com/home daily 1.0 2024-09-12 https://images.squarespace-cdn.com/content/v1/60a96556239cca53f34688a5/90628e0b-9a9e-4c18-ba2d-54a06f65f9a5/Willie+Photo+1.jpg https://www.williefitzgerald.com/about daily 0.75 2023-10-13 https://images.squarespace-cdn.com/content/v1/60a96556239cca53f34688a5/10bd66b9-fb17-4839-a573-679d77d29d86/ASF+photo+cred+Adeena+Reitberger.jpg https://www.williefitzgerald.com/editing daily 0.75 2026-02-09 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Editing & Coaching https://www.williefitzgerald.com/stories-essays daily 0.75 2023-10-21 https://www.williefitzgerald.com/copywriting daily 0.75 2023-10-19 https://www.williefitzgerald.com/copywriting/wunderground-coffee monthly 0.5 2022-04-03 https://images.squarespace-cdn.com/content/v1/60a96556239cca53f34688a5/c9c9ef3d-b22f-48bb-ae18-c90505cd1b90/wundergound+mockup.png Copywriting - Wunderground Coffee https://www.williefitzgerald.com/copywriting/bucktide monthly 0.5 2022-04-03 https://images.squarespace-cdn.com/content/v1/60a96556239cca53f34688a5/44bf429d-5849-4a95-bc14-5413aa1dc6b4/Bucktidelogo.png Copywriting - Bucktide https://images.squarespace-cdn.com/content/v1/60a96556239cca53f34688a5/dcd6c5bd-f93c-49c6-b30b-57ae3d5cb82b/bucktide+story.png Copywriting - Bucktide The short brand story I crafted—a mix of get-your-hands-dirty practicality and lofty aspirations. It was important to Season and the client that we retain the idea of “beauty” in this story, an uncommon phrase in the construction industry and one more thing that sets Bucktide apart. https://images.squarespace-cdn.com/content/v1/60a96556239cca53f34688a5/ca0ecec8-2c84-4e54-a30d-46bfa6341931/master+statement.png Copywriting - Bucktide https://www.williefitzgerald.com/copywriting/april monthly 0.5 2021-05-29 https://images.squarespace-cdn.com/content/v1/60a96556239cca53f34688a5/1622323420899-AJP943SW1IL1HB8ND927/APRIL+tote.jpg Copywriting - APRIL - Make it stand out Some of our best-selling swag: the Buy Books in Person tote, which celebrated shopping at independent bookstores. https://images.squarespace-cdn.com/content/v1/60a96556239cca53f34688a5/1622323518429-6XVW2DP5J7JXFNQSTNXZ/Maged+Reading+copy.jpg Copywriting - APRIL Over five years, we held over 75 events. Here, poet Maged Zaher reads at Seattle’s Chop Suey. Emceeing these events taught me most of what I know about public speaking. https://images.squarespace-cdn.com/content/v1/60a96556239cca53f34688a5/1622324219894-FSU8H7ECE43RE9SNK0I6/April+Poster+4_Clarita+Hinojosa.jpg Copywriting - APRIL - Make it stand out Design by Clarita Hinojosa https://images.squarespace-cdn.com/content/v1/60a96556239cca53f34688a5/1622323307226-W8VTFNH3002FA4T7M26Z/CHAMPAGNE_FINAL.jpg Copywriting - APRIL Design by Aidan Fitzgerald https://images.squarespace-cdn.com/content/v1/60a96556239cca53f34688a5/1622324146520-7A7YOTYG5GMDPA2MZX5F/Book+Expo_Joe+Lambert.jpg Copywriting - APRIL - Make it stand out Design by Joe Lambert https://www.williefitzgerald.com/copywriting/postbox monthly 0.5 2021-05-27 https://images.squarespace-cdn.com/content/v1/60a96556239cca53f34688a5/1622229511497-E8OVJK6SNNWAU51NAOQC/PB+Turkey+Toss.jpg Copywriting - MSN Postbox https://images.squarespace-cdn.com/content/v1/60a96556239cca53f34688a5/1622230622218-8BK6GZ1SMAYWGFCTSTAB/PB+Trussed+Desserts.jpg Copywriting - MSN Postbox - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a96556239cca53f34688a5/1622229638503-AO8PNY7D9NESUPAXAM2Y/PB+St+Vincent+SQ.jpg Copywriting - MSN Postbox - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.williefitzgerald.com/copywriting/starbucks monthly 0.5 2021-05-27 https://images.squarespace-cdn.com/content/v1/60a96556239cca53f34688a5/1622328596980-QQ4HB1KUZKM6FPFRRH3L/Starbucks+Granitas_spoon.jpg Copywriting - Starbucks https://images.squarespace-cdn.com/content/v1/60a96556239cca53f34688a5/1622329521457-V874S7890CUOXACMUVKY/StarbucksNL_IcedDrinks.jpg Copywriting - Starbucks https://www.williefitzgerald.com/copywriting/kr-architects monthly 0.5 2023-06-05 https://images.squarespace-cdn.com/content/v1/60a96556239cca53f34688a5/773fa828-9173-4d7c-93bb-b423b79a3ab4/Screen+Shot+2023-06-05+at+11.46.23+AM.png https://images.squarespace-cdn.com/content/v1/60a96556239cca53f34688a5/3389612b-607f-437c-ae61-1ff422c7188e/Screen+Shot+2023-06-05+at+11.46.48+AM.png https://www.williefitzgerald.com/copywriting/adobe monthly 0.5 2021-05-27 https://images.squarespace-cdn.com/content/v1/60a96556239cca53f34688a5/1622172030331-I516U3Q8LK1SA7DEZ3AG/Adobe+header.jpg Copywriting - Adobe - Get loud. Adobe’s “Design is Power” program was designed to empower creatives to take the lead at their respective companies. The program included written content, videos, social media, educational materials, and in-person events. I was lucky enough to do some long-form ghost-writing about the intersection of design and science, including pieces on sound design, brain science, and modern art. Since these are ghost-written I won’t post them here, but I’m happy to share links or PDFs upon request. https://www.williefitzgerald.com/copywriting/microsoft monthly 0.5 2021-05-27 https://images.squarespace-cdn.com/content/v1/60a96556239cca53f34688a5/1622147017679-UF9KCBBV0SJ9T1UI5HW1/Legendary+APIs_crop1.jpeg Copywriting - Microsoft https://www.williefitzgerald.com/copywriting/target monthly 0.5 2021-05-27 https://images.squarespace-cdn.com/content/v1/60a96556239cca53f34688a5/ca86502a-1362-407f-9cd2-44055beeb30b/target_Chobani.png Copywriting - Target https://images.squarespace-cdn.com/content/v1/60a96556239cca53f34688a5/36f9e195-9073-4215-ba5f-8a6d52afa5b0/Target_pets.png Copywriting - Target https://images.squarespace-cdn.com/content/v1/60a96556239cca53f34688a5/795111af-ba96-4ddb-9298-134f94510578/Target_Avengers+Lego.png Copywriting - Target https://images.squarespace-cdn.com/content/v1/60a96556239cca53f34688a5/89647dbb-750c-4f75-bd58-9a97458ed8f6/Target_candy+Wide+banner.png Copywriting - Target https://images.squarespace-cdn.com/content/v1/60a96556239cca53f34688a5/e694062c-5283-4a8a-9dac-767ca9cf51c5/Target_dog+food+banner.png Copywriting - Target